Claire-Ellen



Hello, I’m Claire-Ellen. 

With 10 years of experience spanning branding, creative direction and strategy, I build design systems that go beyond looking great - they convert. With an understanding of a business’s bottom line, I optimise work flows to ensure all deliverables are made with an ROI in mind. 

Beyond the bottom line, I am committed to sustainable and ethical practice. I help brands cultivate a low footprint while identifying opportunities to give back and amplify their social impact. Together, we ensure our work meets best-practice standards and contributes to a purpose beyond profit.

Instagram
Linked In
Creative Archive

Book your free discovery call and receive 3 key insights you can implement in your business today.

For all other enquiries, please contact me here.

C.V.



Education
UNSW Art & Design
Bach of Design (Honours)
Honours Class 2 Division 1
2013 - 2016

Utrecht School of Arts
Exchange Program  
Netherlands 2015

Business Mentorship
Profitable Designer
2025 - Present




Employment Independent Creative Lead & Strategist
South East Asia, France, Australia
2022 - Present

Creative Director, Thalla
Lombok, Indonesia
1-Week Hackathon
Dec 2024

Digital Designer, Ere Perez
Sydney, Australia
Apr 2023 - Sept 2024

Art Director, Project, Design + Client Manager, The Life Style Edit
Sydney, Australia
May 2021 - Oct 2023

Digital Designer, King Living
Sydney, Australia
Dec 2020 - May 2021

Creative Lead, House of Quirky
[Minkpink, Twiin, Staple the Label]
Sydney, Australia
Dec 2018 - Dec 2020

Graphic Design Freelancer
[Nokia, Mercedes Benz Fashion Week, Uber]
Sydney, Australia
Jan 2015 - Dec 2018

Graphic Designer, Stelly the Label
Sydney, Australia
Jan 2017 - Feb 2019

Front Lines Associate, General Assembly
Sydney, Australia
May 2016 - Apr 2017




InternshipsGraphic Design, Smack Bang Designs
Sydney, Australia
Jan 2018 - Jun 2018

Art Direction, Mother & Father PR
Sydney, Australia
Jan 2017 - Jul 2017

Graphic Design, Disrupt Sports
Sydney, Australia
Jul 2016 - Dec 2016




Skills
Figma
Adobe Suite
Photoshop
Illustrator
InDesign
Premiere Pro
After Effects
Adobe XD
Claude AI
Gemini AI
Mid Journey AI
Framer
Klaviyo
Mailchimp
Shopify
Wix
Cargo
Squarespace
Attlassian
Slack
Google Suite
PowerPoint
Slides
Excel
Interpersonal
Self Aware
Ideation
Management
Leading Teams




VolunteeringDesign Mentor, ADPList
Remote
Sep 2024 - Dec 2024

Foster-Child Care
The Pyjama Foundation
Sydney, Australia
Jan 2024 - Aug 2024

World Aids Campaign
Bobby Goldsmith Foundation
Sydney, Australia
2023

Co Designer and Editor
King's Review Magazine

Cambridge, England
Dec 2015 - Mar 2016




PressDaytrips to Tomorrow’s Past’, Bounty Hunters
Read Article
Feb 2025

Nail your Visual Identity’, The Life Style Edit
Read Article
Jun 2021





Extras
Bilingual
English, French




Referrals available upon request.




Last Updated 24.10.31

SELECTED WORKS




1.    Caitlin Emma Nutrition


[Art Direction]
[Website Design]
[Branding]


“The outcome was creatively beyond what I thought was even possible. Truly talented. I am blown away with the result, by Claire-Ellen’s dedication to making sure I was happy every step of the way, and her communication throughout. I look forward to continuing working together on future projects.“

   - Caitlin Tooher, Founder





2.    Vital Ritual

[Art Direction]
[Website Design]
[Branding]
[Style Guide]
[Packaging]


“The professionalism, deep understanding of design and brand strategy from Claire-Ellen have been instrumental in shaping my startup’s identity. Claire-Ellen intuitively translates vision into cohesive, inspired work that breathes life into the brand at every touchpoint, and is the perfect partner for any business looking to elevate an existing brand or craft a powerful new one - I’ve truly loved working alongside her.”

 - Henry Boydell, Founder





3.    Beja Aesthetics
[Social Media]
[Style Guide]

The successful transition into the renown health and wellness space, Reset, Double Bay, was implemented within >3 months of this new style guide rollout.





4.    Ere Perez
[Digital Design]
[Klaviyo Automated Flows]
[EDMs]
[Pinterest]
[Social Media]
[Website Design]

“Claire-Ellen is not only a tremendously talented designer,
but is extremely organised and methodical. She conveyed a level of strategic thinking to the business - always seeking ways to add value. I'd recommend her to any business."

 - Alex Dewhurst, Marketing Manager

“Working with Claire-Ellen was a blessing and a breeze. She always went the extra mile. An incredible attention to detail and such a beautiful person to work with, to voice briefs, and ideas. Just a wonderful designer, very talented, really good."

 - Ere Perez, Founder





5.    Wright by Nature
[Art Direction]
[Branding]
[3D Design]
[Website Design]





6.    Thalla AI
[Creative Direction]
[Branding]
[3D Illustrations]
[UX]
[UI]
[Social Media]

Claire-Ellenled the entire brand and product design vision from the ground up, demonstrating her ability to drive a cohesive visual identity under extreme time pressure.

Her work ethic, dedication and clear teamwork allowed our team to successfully execute the platform’s integration with WhatsApp in a tight sprint.

Her ability to tune into needs, integrate feedback and produce great work while keeping everyone in the right vibe was valuable.

Claire-Ellen is an exceptional individual who is not only able to translate high-level creative vision into tangible, organised deliverables - a critical trait for any scaling organisation - but is also a wonderful, direct, kind and aware human who added immense value to our team.

I would rehire her for any company that needs cohesive team glue, a “zero to one” producer of output, and a culture bearer of empathy and care. For any of your needs - I strongly recommend her.”

 - Khailee Ng, 500 Global, Owner, Managing Partner






7.    Secret Project
[3D Design]
[AI experimentations]
[Branding]





8.    Olivia Rae[Email Marketing]
[Digital Assets]







9.    Women of CS[Branding]
[Social Media]





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